Housing Dreams Endure in a Shifting Market

Despite economic uncertainty and rising costs, the desire to own a home remains strong. Around two-thirds of people say they have always dreamed of buying, and nearly one in three intend to purchase within the next two years. Homeownership continues to be viewed as a major financial milestone and a key step toward independence, though affordability is a persistent concern, with many saying it is something they think about regularly.

Perspectives on the housing market are divided, reflecting uneven conditions across different regions. Some believe sellers still hold the advantage, while others see more favourable conditions for buyers, particularly as activity slows in larger and more expensive urban centres while demand stays steadier in less dense areas. Overall, attitudes have shifted away from urgency and fear of missing out toward a more cautious mindset focused on timing and making informed decisions.

First-time buyers are gradually moving closer to entering the market, with many actively saving, yet uncertainty around affordability and mortgage requirements remains a major barrier. As a result, many expect to make trade-offs, such as delaying moving out or taking on additional income sources. Existing homeowners continue to see real estate as a solid investment and are open to relocating for more space, but concerns about rising costs—especially higher payments at renewal—are becoming increasingly prominent.